blog post
Blogging,  Business,  Featured,  Make Money Online

How to turn your idea into a blog post that people will actually read

[disclosure] Writing an article online isn’t always as easy as people may think. Sometimes you have an idea or concept, a message that you want to express to your readers, but you just don’t know where to start or how to turn that idea into a blog post.

No matter how clear your concept is in your mind, writing it down seems impossible.

Although a blog post doesn’t have to be perfect, there are some things you have to consider, and I’m not talking about the grammar or syntax.

What you need to consider is how to express and deliver your message.
Your message should be clear and concise. Readers shouldn’t get lost, or lose focus while reading your post.

After all, it’s all about good communication!

READ ALSO: How To Overcome Writer’s Block and Find Inspiration For New Blog Posts.

HOW TO TURN AN IDEA INTO A BLOG POST

blog post

TYPE/STRUCTURE

First of all, you need to choose what type of article you’re going to write. How you are going to structure it.
Articles can have different structures/forms:

  • How to’s / Tutorials
  • Guide
  • Lists (unordered, top10s)
  • Infographics
  • Interviews
  • Podcasts

VOICE

Choose ”a voice” for your article, and by a voice I mean your writing style: formal, informal, personal, funny, …

ANATOMY OF A BLOG POST

In order to successfully deliver your message, you need to put things in the right order, otherwise, your readers may get confused.

Every single post you write needs a foundation. So start by dividing your post into small blocks.

Whether it be an interview or a tutorial, your articles should have:

CATCHY HEADLINE

A catchy headline is going to catch the reader’s eye and attract visitors to your article.
The headline should be explanatory: you are addressing the topic/problem of your blog post straight away.

Quick tips: 
Writing your headline in the form of a question can help grab the reader’s attention.
In this way, you are already engaging with your audience!
Write no more than 65 characters and make sure your longtail keyword is included in the headline for a better SEO.

A PREMISE

That’s the main introduction of your post. Tell your readers what they are about to read and make sure you include, again, your keyword.

PROBLEM

Problem? Is there a problem?
Not necessarily, but if you want people to read your post, you need to give them something.

Blog posts should be informative and educational. People don’t want to spend their precious time reading about your life (at least not always!).
They most likely came to your blog because they have a problem and are looking online for solutions, or simply because they are gathering information about a certain topic.

The best way to attract people to your blog is to address a particular problem in your industry.

SOLUTION

Once you’ve explained the problem, it’s time to give them the possible solution(s).

CONCLUSION

The end of your blog post. You can end it with a summary of what you’ve just talked about or, even better, with a call-to-action.

Call-to-actions help you engage with your audience and they can take many forms: you can use a CTA to ask your audience their opinion, to ask them to subscribe to your email list etc…

What else should I put in my post?

As said before, good articles should be informative and educational.

Help your readers get more information by adding links to both internal and external sources.

Help their ”user experience” by making the readability of your article easy and pleasant to the eyes by:

  • adding relevant, high-quality images.
  • using white space (sooo important!).
  • break your text by using headings and subheadings.
  • use bold text to highlight the most important bits in your text to make sure you readers pick the important stuff.
  • make sure you use a big enough font size and dark colour.

What to do next:

  • read your article a couple of times to see if it’s smooth.
  • proofread, using tools such as HemingwayApp or Grammarly.
  • make sure your article is SEO-friendly.
  • don’t forget to provide a meta description for Google.
  • make sure you have great high-quality photos for your article and that each photo has a SEO-friendly alt-text
  • publish your article and share it on social media.
  • Hit the ”publish” button and smile! You’ve just created a new blog post 😉

 

READY TO START YOUR OWN BLOG?

Blogging is a great way to build an audience of loyal readers who could turn into customers and make you earn money online and it takes just a small initial investment. For example, with SiteGround (the provider that I’m currently using) you can start a WordPress blog for just as little as £2.75 per month!

Also: Find out which are the 20 most profitable niches for bloggers to make money online.

14 Comments

  • Rhonda Spare

    When someone writes an piece of writing he/she keeps the plan of a user in his/her brain that how a user can be aware of it. Thus that’s why this article is outstdanding. Thanks!|

  • Colin Thomson

    Great article content and well written too.
    Thanks for some clear and concise guidance.
    As a blogger, it is great getting other peoples ideas and thoughts
    and I am glad to have come across your post!

  • minecraft

    Nice post. I was checking continuously this blog and I am inspired!
    Very helpful information specifically the ultimate section :
    ) I handle such information a lot. I used to be seeking this certain information for
    a very long time. Thanks and best of luck.

  • jordan 11

    I enjoy you because of all of your effort on this blog. My niece takes pleasure in going through investigation and it’s really obvious why. My spouse and i learn all about the lively method you offer both useful and interesting thoughts by means of this blog and even attract participation from other people on that subject matter so my princess is starting to learn a lot of things. Have fun with the rest of the new year. You are conducting a very good job.

  • minecraft

    Nice post. I was checking constantly this weblog and I’m impressed!

    Very helpful information particularly the closing phase :
    ) I take care of such information much. I was
    seeking this particular info for a very lengthy
    time. Thanks and good luck.

  • jordan shoes

    My spouse and i felt now comfortable that Albert could carry out his survey through the entire precious recommendations he was given from your own blog. It’s not at all simplistic to simply find yourself giving away guidance which often the others could have been selling. So we consider we need you to be grateful to for that. The main illustrations you made, the easy website navigation, the friendships you make it possible to foster – it’s most unbelievable, and it is assisting our son and the family believe that that idea is fun, which is exceedingly essential. Thank you for the whole lot!

  • nike rose

    I am commenting to make you be aware of what a outstanding experience my wife’s child found going through your web page. She realized some details, most notably how it is like to possess a very effective giving character to let folks really easily understand a variety of advanced subject areas. You undoubtedly did more than readers’ desires. Thanks for showing such productive, dependable, educational and also easy thoughts on the topic to Evelyn.

Leave a Reply

Your email address will not be published.