Writing an article online isn’t always as easy as people may think. Sometimes you have an idea or concept, a message that you want to express to your readers, but you just don’t know where to start or how to turn that idea into a blog post.
No matter how clear your concept is in your mind, writing it down seems impossible.
Although a blog post doesn’t have to be perfect, there are some things you have to consider, and I’m not talking about the grammar or syntax.
What you need to consider is how to express and deliver your message.
Your message should be clear and concise. Readers shouldn’t get lost, or lose focus while reading your post.
After all, it’s all about good communication!
HOW TO TURN AN IDEA INTO A BLOG POST
First of all, you need to choose what type of article you’re going to write. How you are going to structure it.
Articles can have different structures/forms:
- How to’s / Tutorials
- Lists (unordered, top10s)
Choose ”a voice” for your article, and by a voice I mean your writing style: formal, informal, personal, funny, …
ANATOMY OF A BLOG POST
In order to successfully deliver your message, you need to put things in the right order, otherwise, your readers may get confused.
Every single post you write needs a foundation. So start by dividing your post into small blocks.
Whether it be an interview or a tutorial, your articles should have:
A catchy headline is going to catch the reader’s eye and attract visitors to your article.
The headline should be explanatory: you are addressing the topic/problem of your blog post straight away.
Writing your headline in the form of a question can help grab the reader’s attention.
In this way, you are already engaging with your audience!
Write no more than 65 characters and make sure your longtail keyword is included in the headline for a better SEO.
That’s the main introduction of your post. Tell your readers what they are about to read and make sure you include, again, your keyword.
Problem? Is there a problem?
Not necessarily, but if you want people to read your post, you need to give them something.
Blog posts should be informative and educational. People don’t want to spend their precious time reading about your life (at least not always!).
They most likely came to your blog because they have a problem and are looking online for solutions, or simply because they are gathering information about a certain topic.
The best way to attract people to your blog is to address a particular problem in your industry.
Once you’ve explained the problem, it’s time to give them the possible solution(s).
The end of your blog post. You can end it with a summary of what you’ve just talked about or, even better, with a call-to-action.
Call-to-actions help you engage with your audience and they can take many forms: you can use a CTA to ask your audience their opinion, to ask them to subscribe to your email list etc…
What else should I put in my post?
As said before, good articles should be informative and educational.
Help your readers get more information by adding links to both internal and external sources.
Help their ”user experience” by making the readability of your article easy and pleasant to the eyes by:
- adding relevant, high-quality images.
- using white space (sooo important!).
- break your text by using headings and subheadings.
- use bold text to highlight the most important bits in your text to make sure you readers pick the important stuff.
- make sure you use a big enough font size and dark colour.
What to do next:
- read your article a couple of times to see if it’s smooth.
- proofread, using tools such as HemingwayApp or Grammarly.
- make sure your article is SEO-friendly.
- don’t forget to provide a meta description for Google.
- make sure you have great high-quality photos for your article and that each photo has a SEO-friendly alt-text
- publish your article and share it on social media.
- Hit the ”publish” button and smile! You’ve just created a new blog post 😉
READY TO START YOUR OWN BLOG?
Blogging is a great way to build an audience of loyal readers who could turn into customers and make you earn money online and it takes just a small initial investment. For example, with SiteGround (the provider that I’m currently using) you can start a WordPress blog for just as little as £2.75 per month!